Amplify
alexleiphart.com/studio
Studio by Alex Leiphart, a creative agency focused on brand amplification, needed a website that converted leads, improved Google rankings, and showcased their portfolio effectively allowing them total control to update.
Figma to Webflow
Completed November 2023
60 hours dev time
Webflow CMS
$65ph
Hired on Upwork
Project Summary and Challenges
- Translating detailed Figma designs into a Webflow site optimized for lead conversion and user engagement.
- Ensuring the site ranked well on Google with proper technical SEO.
- Achieving fast loading times across devices without compromising animations or interactivity.
- Easy for client to update
Solutions and Approach
- Webflow CMS Integration: A custom CMS was built for easy portfolio updates, allowing the client to showcase projects with minimal effort, keeping the site fresh and engaging for users.
- Technical SEO Implementation:Applied best practices for technical SEO, including clean code, structured metadata, optimized headings, and alt-text for all images, ensuring better visibility on Google.
- Performance-Driven Animations: Advanced animations were carefully balanced to enhance user engagement without impacting loading times 100% made in Webflow
Results
This website demonstrates exceptional performance across key areas, showcasing its strong foundation and user-friendly design:
- Accessibility (100): Perfect score, ensuring the website is fully accessible to all users, including those using assistive technologies.
- Best Practices (96): Excellent adherence to modern web standards and practices, with minimal issues detected.
- SEO (100): Top-notch optimization for search engines, ensuring strong visibility and compliance with core SEO best practices.
- Performance Highlights:
First Contentful Paint (FCP): 0.5 seconds—remarkably fast, ensuring users see meaningful content almost instantly.
Cumulative Layout Shift (CLS): 0—perfectly stable layout, delivering a smooth visual experience for users.
The overall performance score of 55 is primarily influenced by the integration of Calendly, which introduces additional scripts and resources. Despite this, the site maintains fast loading times and excellent usability, demonstrating its robustness and high-quality development.
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